01
Branding
Positioning, naming support, voice, and a full identity system: the thinking that decides what your business gets to charge before a single asset is designed.
I help businesses
look premium & charge more
A brand is the reason someone pays more without asking why. I build the strategy and identity systems that make that possible. Then I carry them into everything your business touches.
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Selected Studies
Studio Sketches
Client casework is on the way. Until then, here are three self-directed concept identities that show how the studio thinks about restraint, warmth, and structure.
Concept: Financial
Meridian
A wordmark built on a single compass line motif for an independent wealth advisory. Restraint used deliberately as a signal of trust.
Concept: Hospitality
Koja
A warm, hand-set mark for a coffee roaster, testing a softer, rounder system against the studio's usual sharp-edged instincts.
Concept: Architecture
Northfold
A grid locked mark for an architecture practice, built from one repeating module that holds at every scale plan, elevation, signage.
02
Visual Design
Print, packaging, and campaign design that carries the identity into the physical world. Built to feel like one brand, not a collection of one-off pieces.
03
Digital Design
Websites and digital experiences designed to convert on the promise the brand makes. Fast, considered, and built to hold up long after launch.
01
Discover
Audit the business, the audience, and the competitive field to find what "premium" actually has to mean for this brand.
02
Define
Lock the positioning, voice, and creative direction before any visual work begins so design has something true to say.
03
Design
Build the identity system and apply it across the touchpoints that matter most to how customers actually meet the brand.
04
Deliver
Hand off clear guidelines and a real asset library the team can run with long after the project ends.
Design is the fastest signal a business sends.
Siavash Fani is an independent brand and design studio based in Toronto, working with founders and small teams worldwide. The focus stays narrow on purpose: strategy and identity work for businesses ready to be priced like the value they actually deliver.
Every engagement is run directly. No account layer, no handoffs between the person who sets the strategy and the person who designs it.
Based
Toronto, Canada · working worldwide
Focus
Branding, visual design, digital design
Format
Direct, project-based engagements
On Instagram
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@siavashfanibrand
Get in touch
Let's make the
Let's make the
work worth more
Tell me a bit about the business and where branding is holding it back. I read every message myself and reply within a couple of days.